Regional Chain Account Manager

Date: Apr 22, 2024

Location:

Fort Worth, TX, US

Company: Yuengling

Requisition ID: 30768

Summary: The Regional Chain Account Manager (Large Format) will be responsible for developing, leading and managing The Yuengling Company’s National Account business in assigned accounts. This individual must drive against key priorities to achieve volume and share growth, through expanding strategic relationships with our key National Accounts and through the creation and implementation of specific Chain Account business plans to achieve sales and distribution targets consistent with Company Channel plans.

Key Job Functions

1. Retail Chain Selling & Planning

2. Develop an overall plan to execute and deliver on National Chain Account volume, feature and distribution goals with Company strategies by Key Channel and customer for the Yuengling portfolio.

3. Develop and manage process for individual Annual Business Plans for each assigned Key Chain Account, including the account’s SWOT, distribution gaps, store level opportunities, and promotional presentations.

4. Develop the processes/strategies necessary to gain key package authorization, proper pricing, and shelf space within national and regional off premise chains as assigned by management.

5. Responsible for leading a culture of communication and coordination with TYC Sales Organization, and Key Distributors to drive execution.

6. Collaborate with Region sales teams and distributor partners to drive elevated levels of execution for the Yuengling brand in assigned National Accounts.

7. Work with Sales and Marketing Leadership team to develop TYC retail Customer sales and revenue strategies aimed at enhancing Yuengling’s effectiveness at retail.

8. Responsible for coordinating efforts between national chain headquarters and regional offices as they pertain to local or regional sales execution.

9. Develop systems and processes to enhance overall sales execution and service of key Customers with sales team and distributor network.

• In coordination with Yuengling’s Marketing team, plan and develop programming to drive Feature and Display opportunities for key chains.

• Ensure an effective call point schedule for all National Accounts is established and maintained.

• Develop department administrative capabilities to measure pre and post promotional analysis, schematic distribution, competitive and Yuengling ad activity database, interpret and utilize syndicated data reports, and maintain a pricing database for assigned chains.

• Lead the process to identify training & development opportunities for National Accounts team members to grow team capabilities and effectiveness.

• Monitor key competitive activity and its impact on TYC’s business objectives.

1. Other Responsibilities

2. Develop, coach, mentor, and train TYC and Distributor sales personnel on our competitive position in chains in their market place.

3. Maintain strategic direction and disciplines of presentations standards and insightful fact-based selling.

4. Ensure Call Reports are completed by Direct reports for all Chain calls, after making the assigned buyer call and communicated to key stakeholders.

5. Effectively manage financial budgets and company resources.

6. Skills and Qualifications:

7. Excellent organizational and interpersonal skills.

8. Proficient in Microsoft software programs Word, Excel and PowerPoint.

9. Detailed oriented, with the ability to work independently or as a team.

10. Requires expertise in communication and presentation skills.

11. Requires extensive knowledge of the three tiers of the beverage industry.

12. Requires the ability to analyze statistical data and formulate strategies.

13. Proficient in managing and analyzing Syndicated Data (IRI preferred).

14. Experience in utilizing Shopper data and/or Shopper marketing.

15. Performs additional duties and responsibilities as requested, directed or assigned by management.

16. This position is home office based and requires travel withfrequency of up to 50% to work with Field Sales Team and Distributors and to make key distributor and Chain visits.

Education and/or Experience:

Bachelor’s Degree preferred, and a minimum of 10 years of industry experience required. Prior National Account responsibility and track record of managing a team of high performing individuals is essential.

Job Posting Grade: 11

At The Yuengling Company we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.

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